As I watched this video (below) with my jaw half-dropped, I wondered how many girls will look at this without blinking an eye?
When the main words in a song are “video phone,” and there’s a woman — actually, two — writhing around with virtually nothing on, stroking giant, plastic, phallic guns, purring “if you want me, you can tape me on your video phone,” I have to wonder how desensitized North American teens are to this BS — and how many will look up to this ‘superstar’ and want to emulate this crock of crap.
I’m a huge fan of catchy pop tunes, and I love a good dance number as much as anyone, but this is beyond. Utilizing video — perhaps our most powerful medium for conveying information and ideas to the masses — to create epic works of socially constructed, gendered lies is criminal — this is the Male Gaze, personified. (Literally: there are men with video cameras in place of heads.)
I realize that there are SO many videos like this, and ones that are much, much worse; I simply haven’t paid attention to any of them for such a long time, and watching this one today, after several years of cleansing my palate from mainstream junk, set me right off.
Well, onward. It only fuels my fire to move forward with my own aspirations of making video and films filled with conscientious, positive content that lifts women (and men) up, rather than dragging us down to this tickity-tack level of lo-fi kitsch so glaringly deprived of any wit, intelligence, or style — and, ultimately, respect.
The medium is the message. This is merely to say that the personal and social consequences of any medium – that is, of any extension of ourselves – result from the new scale that is introduced into our affairs by each extension of ourselves, or by any new technology.